Research

Brian Patrick Todd

Brian Patrick Todd inspired me because of amazing use of Typography yet also using a strap line for every piece.His use of font was the almost the same every time ,but stood out because it looked very retro.However his creativity inspired me therefore adding his work to buildings,magazines and even t-shirts.

Avinoam Noma Ba 

Avinoam Noma Ba inspired me because of his creativity of puting lifestyle objects together while making them look like humans,birds, body parts and many other interesting and strange objects.His placement on the stylising of objects and putting parts together look amazing and quite mind-blowing.

Kate Moross

Kate Moross inspired me with her placement of text.Also the font in most images was placed closed together with bright colours used with outline making it more direct.In most of the images the font is 3-Dimesional making it stand out more,yet making it more effective.While Kate is advertising she would add the object and the abstract the colours on to the object.

Hot and Cold Drinks

My colour scheme really effected this sign with bringing out the font really clearly.Every letter the colour will change making have a good end product and totally stand out.The arrow beside the writing used to direct the students or customers to the hot and cold drinks.

Salad Bar Sign

 I was inspired by the Costa Coffee on the salad bar sign.Therefore I wanted to make it different .My strap-line used on this sign was 'Here To Feed' ,placed under the salad in the white circle.The red circle is parted around the white circle fitted with font top and bottom,salad at the top and bar at the bottom.The font is written in green to stand out.
On the outside the star is used for customers content and satisfaction on how its sticks out.

Welcome Sign

I wanted to make my welcome sign to be bold and clear.So I built around the rectangle therefore adding a oval to it,making it more bolder .Plus I placed many spirals in the design to make it eye-catchy.In the red rectangle Welcome font,is bold and big so it can reach the students eye.The strap-line used 'Refuel,Refresh,Relax' emphasizes the good time you have in the refectory. 

Color Scheme

My color scheme will be red,green and black. As well as being inspired by Costa Coffee ,GREGG'S,McDonald's and Burger King ,plus many more eating establishments.I have also seen many signs and strap-lines .On the other hand the color scheme of yellow and red on McDonald's really sticks out also GREGG'S uses the color of light blue,white and orange.

Logos/Straplines

Strap-lines

-Refuel,Refresh,Relax.

-Brunch,Lunch.

-Feeling Peckish?

-Mighty Meals.

-Here to feed.

-On the spot.

-Chillax and eat,meet and greet.

-In the mood,to eat our food.

-The place to be.

-Customer Satisfaction.

-Ready & Open.

-Central Service.

-Rolling with the times.

Logos

-Got to be eye-catchy.

-Take images so it advertises.

-People and students want the logos and signs to be improved.

-Advertise the salads.

-Lunch 11:30-2:00-Never open after that.

-More Color as well as that Logo and signs have to be structured well.

-Menu board for the menu.

What To Include

Wendy Gault-Client 

requires a total rebrand of the refectory area.

To Include

-Logos

-A Strap-lines

-Signs-open-close hours

-Menus-with price lists

-Welcome Signs

-Advertisement of healthy produce.E.G cold breakfast items +salad bar.

-Signage to direct custom to the refectory.

-Wendy wants colorful-quirky-in line student audience.

-Wendy likes the brandy of Costa Coffee and other like minded establishments.

-Catchy name.

Restrictions/Constraints-No covering of full windows, low budget.