Color Scheme

My color scheme will be red,green and black. As well as being inspired by Costa Coffee ,GREGG'S,McDonald's and Burger King ,plus many more eating establishments.I have also seen many signs and strap-lines .On the other hand the color scheme of yellow and red on McDonald's really sticks out also GREGG'S uses the color of light blue,white and orange.

Logos/Straplines

Strap-lines

-Refuel,Refresh,Relax.

-Brunch,Lunch.

-Feeling Peckish?

-Mighty Meals.

-Here to feed.

-On the spot.

-Chillax and eat,meet and greet.

-In the mood,to eat our food.

-The place to be.

-Customer Satisfaction.

-Ready & Open.

-Central Service.

-Rolling with the times.

Logos

-Got to be eye-catchy.

-Take images so it advertises.

-People and students want the logos and signs to be improved.

-Advertise the salads.

-Lunch 11:30-2:00-Never open after that.

-More Color as well as that Logo and signs have to be structured well.

-Menu board for the menu.

What To Include

Wendy Gault-Client 

requires a total rebrand of the refectory area.

To Include

-Logos

-A Strap-lines

-Signs-open-close hours

-Menus-with price lists

-Welcome Signs

-Advertisement of healthy produce.E.G cold breakfast items +salad bar.

-Signage to direct custom to the refectory.

-Wendy wants colorful-quirky-in line student audience.

-Wendy likes the brandy of Costa Coffee and other like minded establishments.

-Catchy name.

Restrictions/Constraints-No covering of full windows, low budget.

Kentucky Fried Chicken

Kentucky Fried Chicken is a fast food restaurant that used round the world to product fried chicken worldwide.KFC was founded in Louisville,Kentucky United States.It's the second best selling fast food  restaurant worldwide after Mcdonalds.It has 18,000 restaurants in 120 countries as of December 2012.The KFC logo has an animated image of the founder of KFC,Colonel Harland David Sanders wearing a KFC red apron.KFC is written in capitals on right of Colonel Sanders.

KFC however have also got a slogan "Its Finger Lickin Good", this strapline is trying to grab peoples attention telling them that the food is taste good at Kentucky Fried Chicken.

 

 

Costa Coffee (Secondary Research)

Costa Coffee was founded in London in 1971 by two Italian brothers Sergio and Bruno Costa.In 35 countries there are 1,700 cafes.The logo is a burgundy colour,round and filled with 3 coffee beans in the centre.It also has costa coffee around the coffee beans ,with the S looking like steam with having influence on the sign and the cafe.

In 2012 Costa Coffee was awarded 'Best Coffee Chain,in UK and Ireland and 'Best Coffee Chain,in Europe at Europe Coffee Awards 2012.Costa begins to expand in 3000 locations in the future.The cafe is very popular in the Britain ,being located  in hospitals ,schools,universities etc.

Starbucks Corporation (secondary research)

Starbucks Corporation has over 20,000 customers in over 62 countries therefore it is growing all around the world.Starbucks engraves itself by having its own strap-line "Life Happens Over Coffee".It also however names its own logo calling it the "Sirens Eye", plus it is green,making it colourful.Starbucks logo was create by the twin-tailed siren.The logo is a image of a Greek goddess that inspires desire,similar to the desire for their coffee.

Starbucks is known for selling coffee,tea ,hot  chocolate and many hot drinks therefore most people like refreshments,making Starbucks a great cafe to break or get a drink.This is why it is such a popular cafe.

Questionnaire

The questions that will be made in my questionnaire would be:


Do you Think The Refectory Should be improved?

..............................................................................................


Why should it be improved?

..............................................................................................


What would should the new refectory include?

..............................................................................................


What would you add to the refectory?

...............................................................................................


What do you expect from a refectory?

..............................................................................................

Primary Research 2

Placing colour around the college is vital therefore it creates signage, straplines, and display. It brings students in ,like building welcome signs, building resources like these make the college grow and look better. Refectory's are also related to cafes and restaurants such as Burger King,Costa Coffee, Starbucks Coffee and GREGGS. Straplines are also used to advertise ,like on the menus with the price lists, this is what the college are willing to create in the future

 

Primary Research (Photos-Surveys and Questionnares)

The photos used here are used for a questionnaire or survey for a target audience. In surveys we could ask questions to the students on what they think of the design of the refectory. On the other hand how it could be improved in the future. Therefore in questionnaires questions will be given to us ,this will give ourselves to look at our own opinion. The questions that could be given out maybe, Do you think the refectory should be improved? Why do think the refectory should be improved?

Corprate Identity

Wendy is really eager to make the refectories and resteranrants  more colourful and dazzling with boards,logos,signs and also adding price lists to menus to make it more appealing. Wendy wants it to eye catchy therefore it can be more associable to the students in future. Also slogans would be useful which. Wendy also wants to make the refectory more colourful to liven the place up.

Greetings everyone, my name is Richie Hodd i'm currently studying Graphic Design 90 Credit Diploma at Central Bedfordshire College at Dunstable Campus,cheerio,have a nice day..