Friday, 18 October 2013

Starbucks Corporation (secondary research)

Starbucks Corporation has over 20,000 customers in over 62 countries therefore it is growing all around the world.Starbucks engraves itself by having its own strap-line "Life Happens Over Coffee".It also however names its own logo calling it the "Sirens Eye", plus it is green,making it colourful.Starbucks logo was create by the twin-tailed siren.The logo is a image of a Greek goddess that inspires desire,similar to the desire for their coffee.

Starbucks is known for selling coffee,tea ,hot  chocolate and many hot drinks therefore most people like refreshments,making Starbucks a great cafe to break or get a drink.This is why it is such a popular cafe.






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